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Marketing & Branding: Mastering Key Business Concepts by Lori McNee

What is Branding? What is branding? And how is it different from marketing? If you’re uncertain about the difference between these two key business terms or how they apply to your art or photography business, you’re not alone. In her 2015 Photographer’s Market article “Market & Branding,” Lori McNee covers the ins and outs...

2017 Artist’s & Graphic Designer’s Cover and Articles!

The 2017 Artist’s & Graphic Designer’s Market is headed for the printer soon! This year’s series of articles offers great information on topics such as maintaining your motivation as a freelance artist, knowing the proper etiquette when dealing with galleries, and the importance of brand marketing, in addition to several interviews with amazing artists....

2016 Artist's and Graphic Designer's Market

Slow Down to Go Fast by Peleg Top

Is the rat race running you ragged? You’re not alone, but multitasking and running at lightening speed aren’t necessarily the best way to run your creative business. In “Slow Down to Go Fast,” Peleg Top discusses how slowing down, cutting out multitasking and increasing mindfulness can actually make your business more successful. Read an...

Payment Options: How to Accept Payment for Your Art by Daniel Grant

So you’re ready to start selling your art, but have you thought through the logistics of accepting payments from your customers? There are a variety of payment options, each with a distinct set of advantages and disadvantages. In “Payment Options: How to Accept Payment for Your Art,” Daniel Grant takes you through the benefits...

renaissance festival

Ohio Renaissance Festival’s Marketplace

Are you ready to have a good time? The Ohio Renaissance Festival is one of the largest open-air marketplaces in the state. Though the festival is located in Harveysburg, Ohio – it appears to be its own small village reminiscent of ancient times as small shops dot across the landscape featuring handmade crafts reflective...

break the rules

Cartoonists: Don’t be Afraid to Break the Rules

*Excerpt from 2001 Artist’s & Graphic Designer’s Market and written by Doug Hubbuch. Aspiring cartoonists should follow the familiar advice handed down to writers through the ages: write about what you know. Right? Wrong, says Lee Salem, executive vice president and editor of Universal Press Syndicate. “I don’t buy into the old saw of...

game art

The Adventure of the Game Art Industry

*Article was originally written by Tricia Waddell and appeared in Artist’s & Graphic Designer’s Market 2000. Why are we talking about games in the book publishers section? Because games such as roleplaying games (e.g., Dungeons & Dragons®), miniature games, trading card games, board games, and play-by-mail games are all part of the adventure game...

make a profit

Make a Profit With Licensing

Jackie Frerichs knows how to keep several plates in the air at once – plates and mugs and two kinds of napkins. She’s been juggling her designs on a variety of products since 1991, and it’s a trick she feels every artist should master. Learning any new skill takes time and practice, but the...