Art and Wine Workshops: Art and Commerce Find Common Ground by Judith Fairly

Wine and Painting Classes

art and wine classes

Holland’s spacious studio provides working space and refreshments for aspiring artists.

Want to inspire budding artists and earn some extra cash at the same time? Maybe it’s time to consider offering wine and painting classes in your studio or a rented space. These workshops, which have become very popular in recent years, are usually BYOB and have a set painting that all attendees create (with their own individual embellishments). Read the excerpt from “Art & Wine Workshops” by Judith Fairly to learn how one artist used these workshops to make a living doing what she loves. You can read the complete article in the 2015 Artist’s & Graphic Designer’s Market or on

Keep creating and good luck!


Art and Wine Workshops: Art and Commerce Find Common Ground by Judith Fairly

art and wine class

Students work on a landscape in one of Jill Holland’s art classes.

Artist and entrepreneur Jill Holland has found a refreshing new business model deep in the heart of Texas. Soon after she moved to Fredericksburg, a small town in the Texas Hill Country, Jill Holland began looking for a place to show her impressionistic landscape paintings. “Most of the art galleries in Fredericksburg were focused on traditional, Hill Country, or western art,” says Holland, who later opened her own gallery on Main Street, which filled the niche for abstract, contemporary, and impressionistic work.

Holland eventually sold the gallery to focus on her painting and to have more time with her growing family. Last year, she began offering “Art & Vino” workshops to capitalize on Fredericksburg’s growing popularity as an art destination and its location at the heart of a burgeoning wine region that attracts weekend visitors from the nearby cities of Houston, Austin, and San Antonio, as well as vacationers from far and wide. Holland rented space at the art school at Barons CreekSide, a Swiss-Texan resort with rustic cabins languidly arrayed along a meandering stream. She provides instruction oriented to amateur painters in a festive social setting, as well as snacks or hors d’oeuvres, and her students bring wine or their beverage of choice.

Holland demonstrates the fundamentals using a step-by-step approach, but she encourages her students to take creative liberties to individualize their work. She furnishes materials that allow students to take home their finished pieces at the end of the two-hour session. Subject matter is typically landscapes or bright, decorative graphics, and students can see in advance what the group will be painting through postings on Holland’s Facebook page.

. . . .

The “Art & Vino” workshops often sell out weeks in advance, and Holland is now seeing repeat students who have discovered their inner artist. She has expanded her offerings to accommodate private parties and also hosts classes, sans vino, for Girl Scout troops and Mommy ’n’ Me groups. Holland attributes her entrepreneurial nature  to her upbringing in Baton Rouge, Louisiana, with an artist mother and businessman father in a free-spirited household where art and commerce found common ground. “When you find something that you love to do and make a living from it, it’s a dream,” she says. “I would hope that everyone could be so lucky.”

Judith Fairly writes about the visual arts and is a frequent contributor to The Artist’s Magazine.

Excerpted from the November 2013 issue of The Artist’s Magazine. Used with the kind permission of The Artist’s Magazine, an imprint of F+W Media, a Content + eCommerce Company.


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