Self-Promotion

2016 Artist's and Graphic Designer's Market

Art of Business: Reach Out to New Clients

Looking for ways to reach out to new clients? Try these ideas from Maria Piscopo to give yourself a boost and catch the attention of art directors! ~ Noel Today’s competitive marketplace has most freelancers asking what clients really want when they are buying services. The key is to look at the client you...

micro funding

Micro Funding for Artists

Do you have big art dreams but a small bank account? Are you intimidated by the prospect of applying for a bank loan to launch or improve your art business? You don’t have to give up on your dreams just yet. In “Micro Funding for Macro Dreams,” Sean J. Miller explains how artists and...

social networking

The Social Life: Working the Network by Grace Dobush

Social Networking Tips You may well be engaged on various social media platforms, but do you know how to use these outlets to network and promote your art? If not, you’re not alone, and social media guru Grace Dobush is here to help! In her article “The Social Life: Working the Network,” Grace offers do’s and don’ts...

artist promotion portfolio

Promoting Your Work: Self-Promotion Tips for Artists and Designers

Artist Promotion Tips Whether you’re just starting your creative career or you’ve been at it for a while, promotion is an essential part of your art business plan. You can send a postcard, email or show your art in person, but you have to get your work “out there” to find potential buyers. In...

Lori McNee profile picture

Marketing & Branding: Mastering Key Business Concepts by Lori McNee

What is Branding? What is branding? And how is it different from marketing? If you’re uncertain about the difference between these two key business terms or how they apply to your art or photography business, you’re not alone. In her 2015 Photographer’s Market article “Market & Branding,” Lori McNee covers the ins and outs...

e-mail etiquette

The Etiquette of E-Mail Promotions

E-Mail Etiquette for Artists Most artists know that email is a good way to reach potential customers, but do you know how to send promos that won’t annoy your e-mail list recipients? Illustrator Robert Pizzo’s article “The Etiquette of E-Mail Promotions” offers email etiquette tips for artists. Read the complete article below, and learn...

Self-Promotion in the Modern World by Maria Piscopo

Direct Marketing Definition and Tips for Artists With all of the social media platforms available these days, you might think direct marketing a thing of the past. Think again. Direct marketing tactics such as sending artist postcards are still an effective way to get your work in front of art buyers. Most art directors...

Mike Maydak: Find Your Tribe by Tamera Lenz Muente

Artist Interview with Mike Maydak Finding your niche and putting yourself and your artwork “out there” can be two of the most challenging aspects of starting your creative career. That’s one of the reasons I love our 2012 Artist’s & Graphic Designer’s Market interview with artist Mike Maydak. Read the art interview excerpt below...

How to Sell Art and Improve Your Art Business in 2014

Learn How to Sell Art Now! Having trouble jump-starting your New Year’s resolution to improve your creative business? You’re not alone! Goals and resolutions are easy to make, but getting started can be overwhelming. Artist’s Market Online might not be able to help you with your new diet, but we can get your creative...