Last year when I was asked to contribute to this blog, I was both excited and worried. Of course I had been reading blogs and was completely aware of the power and place they occupied the new digital world. My issues was that I have never been a part of the blog explosion other than as a voyeur, checking out what was out there but rarely contributing. Now, six months later, I look forward to the next posting and constantly run ideas through my head and drive my team nuts with constant requests for reviews and thoughts. It has opened up the opportunity to reach out to past colleagues, many of whom have been included in the Q&As we have posted recently.
Beyond this, I see how blogging can be a major part of any marketing plan professionals can use to get their work out in front of the buyers. The growth of this form of web contact/content has in many cases replaced the website. The lower cost and the ability of the user to keep the content fresh makes the blog an arena to consider if building a website is too daunting a task for you to take on.
If you have a website, the blog is a must. This is the place to communicate directly with the visitors to your site, share what you’re about, and show off new images. There are literally thousands of hosts with templates you can customize to your desires, and a bunch that cater to the photography market exclusively.
There is an abundance of success stories from folks who innocently started a blog to share thoughts and images, then, before they knew it, thousands of viewers started following them. Last year, while on a location shoot, I ran into just such a person, Ree Drummond, The Pioneer Woman. Her blog started as a way to share all kinds of things about her life after leaving the big city and moving to a cattle ranch in the Midwest. Ree connected with people, and her followers grew by leaps and bounds in the first year or so. Now she has published two books and is sought after as a speaker all over the country. If you get a chance, check out her site thepioneerwoman.com.
The form you choose is not important, the content is more so, but the big thing is to get out there. Our profession is filled with very talented photographers who get nowhere and have to resort to the “day job” because no one knows they exist.