photography

Marketing Tools for Fine Art Photographers by Kara Lane

Learning how to market yourself and drum up in interest in your work can be one of the more difficult aspects to a creative career. In this post, Kara Lane, author of From Photographer to Gallery Artist, discusses six marketing tools that will help you attract attention to your work. ~Noel...

Bigliardi Cisco rebranding photo

2013 Photographer’s Market Q&A preview: Achille Bigliardi

This is an excerpt from an interview with Achille Bigliardi that will appear in the 2013 Photographer’s Market. Purchase a copy of the 2013 Photographer’s Market (available in late August 2012) or subscribe to ArtistsMarketOnline.com to get the complete interview. From the first day Achille Bigliardi came to work at C&I...

A talk with photographer Corrie Schaffeld

This is an excerpt from an interview with Corrie Schaffeld that will appear in the 2013 Photographer’s Market. Purchase a copy of the 2013 Photographer’s Market (available in late August 2012) or subscribe to ArtistsMarketOnline.com to get the complete Corrie Schaffeld interview. Corrie Schaffeld and I have a unique connection. We...

Copyright your work! The power of the ©

To protect yourself, register your work. This won’t prevent unauthorized usage, but it will give you more power in the event someone steals your work. In the good old days it was quite a laborious process. You were required to include copies of the work you wished to copyright along with...

What’s in your light kit?

Over the past several years our profession has seen radical change with the introduction and incredible advances of digital technology. I feel this has been mostly positive, but it has had an effect on the craft of photography. I’m not professing the superiority of my education back in the olden days...

Developing a personal style

The key word here is “personal.” I mean this in a broader sense than the images you create. The search and discovery of your style largely depends on where you are in your personal path in photography. Before you develop a style in your photographic work, you have to find it....

Promoting your business

At any level of our profession, promoting your work is the key to staying in the game. In the age of instant communication many of us may neglect the power of a printed promotional marketing piece or campaign. You may have a topnotch website and a book that blows away all those...