For this month’s column, I’d like to share with you my latest Communication Arts Illustration Annual article. It focuses on exciting and innovative promotional strategies for illustrators and artists.
In an uncertain and highly competitive marketplace, artists need to seek out alternative markets for their work. Entrepreneurial thinking and multimedia promotional strategies are at the forefront in finding new venues for artistic works to move, grow and prosper.
Lisa L. Cyr (www.cyrstudio.com) is an accomplished multidisciplinary artist and author with a content-driven approach. Her highly imaginative, fantasy-inspired works use layers of metaphor and allegory to stimulate curiosity, provoke thought and encourage further inspection. A poetic, rhythmic synthesis of drawing, painting, collage and assemblage, Cyr’s visually tactile, mixed-media work is composed to collectively create a new reality with a more expressive, symbolic arrangement. The artist’s expansive visual vernacular and innovative use of alternative materials and approaches transcends mere technique, creating a dynamic pictorial idiom that is not only multidimensional but also multi-sensual.
A graduate from The Massachusetts College of Art (BFA) and Syracuse University (MA), Cyr’s artistic oeuvre has been exhibited both nationally and internationally in museums, galleries, universities and at industry organizations, including traveling shows with the Society of Illustrators of New York and Los Angeles. Her work has been featured in numerous magazines, books and online, including numerous features in Spectrum: The Best in Contemporary Fantastic Art. In addition, Cyr’s art is included in the permanent collection of the Museum of American Illustration as well as in private collections.
Cyr writes for many of the creative industry’s leading art publications and has authored seven books on art and design, including the cutting-edge, mixed media best sellers entitled Experimental Painting and Art Revolution (North Light Books). In addition, Cyr speaks actively about successful promotional strategies, marketing opportunities and entrepreneurial endeavors for the creative industry and gives workshops on creating imaginative, figurative art using innovative, mixed media techniques at professional organizations, universities and trade conferences. Her insightful, thought-provoking and highly visual lectures and workshops inform, inspire and motivate. She also teaches in several of the top MFA graduate programs in the country. An artist member of the Society of Illustrators in New York City and the International Society of Experimental Artists, Cyr works in partnership with her husband Christopher Short, painter, 3D illustrator and animator.