It’s no big secret that social media can have a major impact on an artist’s career. In fact, artist Lori McNee explores this very topic in numerous blog posts and in the latest edition of our 2014 Artist’s & Graphic Designer’s Market. I would even hazard to say that it’s near impossible, now a days, to create a largely artistic platform without the backing of some social media outlet. Having said that, it’s a wonder that Kickstarter, one of the relatively newest social media platforms, hasn’t gotten it’s fair share of the limelight.
For those of you unfamiliar with Kickstarter, it’s only the largest social media platform for funding creative projects (with no specified medium) in the world. That means artists, photographers, designers and so on can look to Kickstarter for funding their most recent pet projects – at no cost to them. Yes, you heard me, you pay for nothing (unless you somehow do the whole Kickstarter thing horribly wrong, which I’m sure you won’t). Essentially, the whole point is to not only develop interest in your art but to use the interest from your Kickstarter platform to fund it. In other words, Kickstarter is giving you the best of both worlds: money for your creative venture and an active audience eager to see what art you’re going to produce next.
If you’re thinking this is a joke – well, it’s not. Some mega projects have been funded through the use of Kickstarter: the Veronica Mars movie, OUYA, Project Eternity (an RPG), Zach Braff’s Wish I Was Here and the list can go on. The whole point to Kickstarter is to fund the creative imaginations of artists as they try to make their ideas into reality. Personally, I think the best part of the whole deal is getting to meet and find people who share a similar passion for the same art medium that you tend to love.
So whether you want to go this route and start your own Kickstarter page or just want to browse, clicking through the hundreds of projects currently looking for funding, it’s definitely worth checking out. Who knows, you might even find yourself funding another artist’s dream…