2014 Photographer’s and Artist’s Market Preview: Social Media 102 by Lori McNee

2014 Artist's & Graphic Designer's MarketDevelop a Social Media Marketing Plan

You’re probably promoting your creative business on Facebook, YouTube and Twitter, but have you tried sharing your work on Google+ or Pinterest? If not, it sounds like you need a refresher course in the latest social media trends. In her article “Social Media Marketing 102,” artist and marketing guru Lori McNee discusses ways to take advantage of newer and underused social media platforms including Pinterest, Instagram, LinkedIn and Google+. You can read an excerpt from the article below, or check out the 2014 Photographer’s Market, Artist’s & Graphic Designer’s Market or Artist’s Market Online for the complete article.

Keep creating and good luck!

Mary

Artist's Network facebook

 

Social Media Marketing 102: Pinterest, Instagram, LinkedIn and Google+ by Lori McNee

Only a few years ago the social media phenomenon was new to many creative individuals. Since then, we have rapidly moved into an era where social media is considered mainstream media because of its quality, reach, frequency, usability, immediacy and permanence. Social media is here to stay, and it is speedily evolving.

My 2012 Photographer’s Market and Artist’s & Graphic Designer’s Market article “Secrets to Social Media Success” explains how to harness the power of social media on Facebook, Twitter and YouTube. (If you missed this article, you can read it on ArtistsMarketOnline.com.) Some important newcomers have arrived in the social scene since then. Adding these sites to your online strategy will take your social media marketing to the next level.

Pinterest

how to use Pinterest

Shameless self-promotion is frowned upon on Pinterest. Even so, Pinterest accounts for a large part of my website’s traffic.

This popular social bookmarking site allows users to collect, upload and share all the beautiful things they find on the Web. No more need for bookmarking on your Web browser, or rummaging through scrap files cabinets—Pinterest’s visual collections are neatly stored into virtual pinboards.

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Getting started on Pinterest is quick and easy. Once you’ve set up your account, it is simple to drive traffic back to your site, art portfolio or product. When pinning images from your blog or site, be sure to include your URL so all repins link back to your site. It’s also a good idea to verify your website.

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Instagram

How to use Instagram

The results recall the old Polaroid transfer or print-making techniques. This new photo process can be quite fun and addictive.

This is a trendy online photo application that helps you create and connect. Over 5 million images are uploaded to Instagram every hour.

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Instagram is the most popular photo-sharing app that allows users to snap mobile photos and apply cool digital filters and effects to it. The newly created image is easy to share via your social media channels, including Instagram’s own social site.

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LinkedIn

This site isn’t new to the social scene, but it is a site that some creatives haven’t embraced, and it continues to be the No. 1 social media platform for sales professionals, recruiters, and job seekers. At first glace, LinkedIn may not seem well suited for artists and designers. However, LinkedIn offers artists of all kinds of opportunities to showcase their credentials, recommendations and strengths.

As with any of the other social sites, the key to LinkedIn success is consistency and engagement. Your goal here is to add to your overall brand and not to detract from it.

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Google+

how to create a Google+ cover

Add a photo of yourself, making sure it reflects you and your brand. Make your Google+ cover photo. I added my links to my photos for an extra marketing opportunity. See my blog post explaining how to make a custom Google+ cover photo: bit.ly/CustomGoogleCover.

Not just another social network, Google+ is a popular blogging platform, news feed, chat, e-mail and video service. The G+ button is used over 5 million times a day. Google+ has borrowed the best features from Twitter, Facebook and LinkedIn to create a different and many would say better social networking experience.

Graphically pleasing and intuitive to use, Google+ is a favorite with artists, designers and other creatives.

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Social media is not a one-size-fits-all kind of thing. I encourage you to join and try the different networks and decided for yourself which ones work best for you and your business. Begin networking with friends and business associates, and following influential people. Don’t be afraid to start experimenting and engaging, and watch to see what happens with your brand.

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Lori McNee is an exhibiting member of Oil Painters of America and ranks as one of the most influential artists and powerful women on Twitter. She was named a Twitter Powerhouse by The Huffington Post. Lori shares valuable fine art tips, art business tips and social media advice on her blog, FineArtTips.com. She has been a talk show host for Plum TV, and has been featured in and written for magazine and book publications and serves on the Plein Air Magazine board of advisors.

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